My Story

Hi, I’m Katharina! Over the past 15+ years, my career has been defined by a single driving passion: igniting innovation and sparking game-changing growth across enterprise technology and strategic communications. I thrive on operating at the vibrant intersection of disruptive technology and executive vision.

Having spent over a decade within global enterprise ecosystems, I am especially passionate about helping corporations take their world-class ideas, energy, and innovations global. I specialize in bridging the unique strategic and cultural divides they face, ensuring their international expansion is seamless, impactful, and fast.

Maganto Azul is the embodiment of this approach. It blends expansive, unfiltered "Blue-Sky" vision (Azul) with the "Deep Well" (Maganto) of over 15 years of battle-tested insights. Before launching this venture, I served in high-impact leadership roles—from Global Marketing Alliance Manager and Program Lead to CMO, CSO, Podcaster, and AI Brand Awareness Specialist. Across every endeavor, my focus has always been on untangling complex organizational riddles and challenging outdated ways of thinking.

Today, my mission is simple: to bring that clarity, velocity, and fresh energy to your team. Let’s simplify the strategic chaos, challenge ingrained norms, and accelerate your brand’s presence—especially in the rapidly evolving world of AI brand awareness. I believe the most transformative solutions are often hidden right under the surface; we just need to dig a little deeper together!

Some more insights

You have questions?

My Expertise

My 10+ years at Fujitsu. As a Marketing Expert and Program Manager there, I learned how to decode, translate, and adapt the most successful—often Japanese—strategies so they can work anywhere in the world. My goal: to make your complex success models scalable.

Your Markets: Expanding Out of Japan

My focus is on guiding Japanese companies through their expansion out of Japan into new international markets. We make your market entries successful.

I provide targeted support for establishing a foothold in strategically important key markets worldwide—from complex regions to individual targets you plan to conquer next.

Leadership Meets Tech Giants

My global strategy competence is built on real-world leadership experience:

C-Level Leadership: Former CMO & CSO at FASIHI GmbH, and CMO and Communications Lead at BASF Digital Site Services.

Partner Strategy: Expertise gained from key projects as Program Manager and Partner Marketing Manager for SAP, Microsoft, and Intel.

Your Advantage: On-Demand Transformation

Today, you can book me and my expert network On-Demand. As a nominated AI Expert for Brand and Culture, I show you how to connect technology and foresight. I deliver Keynotes and produce Podcasts to inspire you and your teams.

Our Space

CMO Services and the Maganto Azul Initiative thrives in a cozy remote studio in South Europe, Mallorca, where ideas from all walks of life come alive.

Hours

Mon-Fri 9-5