My individual Human & Linguistic Edge

As a Linguist specializing in Romance Languages, Cultural Studies, and Neurolinguistics, I analyze how humans process language, adapt to technological shifts, and build trust in digital environments. Combined with my background as a Senior Marketing Consultant, ex-nominated BASF AI Ambassador, and Certified Somatic Specialist, I unite what is usually kept apart: cognitive & linguistic alignment, strategic human adoption, culture change, transformation, ongoing growth and demand generation during change, well-governed AI adoption frameworks, and high-performance endurance.

My battle-tested expertise spans complex B2B tech ecosystems (~80%), global wholesaler/distributor networks, and agile B2C acquisition funnels (~20%). My keynotes don’t just inspire—they equip your audience with concrete playbooks to move teams from anxiety to scalable revenue execution.

My Keynotes are in English, Spanish or German.

My Approach:

Building Awareness & Activating Strategic Triggers

In an era of rapid AI integration, growth and commercial leaders face two critical operational bottlenecks:

1. AI Anxiety & Adoption Resistance: Teams are overwhelmed by the speed of change. Tools are accessible, but without role-specific empowerment and governance, adoption stalls in skepticism.

2. Lead Dilution & Campaign Friction: Automated content velocity risks creating noise without conversion. Meanwhile, demand gen strategies stay stuck in planning because sales and marketing lack structured hybrid playbooks to capture qualified pipeline.

Keynote Portfolio (Signature Talks)

🎙️ 01 | THE SIGNATURE TALK

Creative & Well-Governed AI-Marketing: Navigating "AI Meets HI"

How to overcome organizational AI anxieties and build sustainable, empowered adoption processes.

The tools are here, but technology is only as effective as the operational culture driving it. Based on enterprise change management frameworks and real-world deployment, this keynote equips marketing leaders and commercial teams with a clear roadmap to navigate AI adoption without losing lead quality, security, or strategic direction.

Key Objectives & Takeaways for Your Audience:

• The TOP 10 AI Anxieties Addressed: Deconstructing role-specific fears across marketing and commercial teams—and turning skepticism into active ownership.

• The TOP 5 AI Adoption Processes: Proven, step-by-step strategies to govern AI workflows, upskill employees, and ensure seamless tool integration across business units and partner networks.

• AI meets HI (Human Intelligence): Why human commercial judgment, empathy, and sharp positioning remain the ultimate multipliers for lead conversion and business growth.

🎙️ 02 | TECH & GROWTH STRATEGY

From Anxiety to Alignment: Rethinking Marketing Execution & Pipeline Scaling in the Age of AI

Turning abstract growth plans into measurable demand generation, sales alignment, and high-converting execution.

Most growth strategies don’t fail at intent; they fail at campaign execution and sales handoff. Drawing from over a decade of enterprise alliances (Microsoft, SAP, Intel), multi-market distributor networks, and top-tier market research, this talk provides a concrete roadmap for B2B, distributor-driven, and B2C organizations to activate powerful marketing engines.

Key Takeaways for Your Audience (In a Nutshell):

• Marketing Don'ts (Data & Market Analysis): Unpacking the biggest execution traps and budget leaks based on recent insights and analysis from Harvard Business School, London Business School, PwC, and Gartner.

• Marketing Needs (The Human-Centric Synergy): Blending cutting-edge MarTech with human empathy and judgment to build meaningful customer relationships, trust, and long-term brand loyalty.

• 5-Step Marketing Action Plan: Presenting a proven five-step implementation roadmap to activate campaigns, streamline SDR/AE sales alignment (HubSpot/Salesforce), and scale qualified pipeline growth with speed and precision.

Let’s Make Your Event Unforgettable.

Whether you need a mainstage keynote speaker, an AI growth workshop facilitator, or a panel moderator, I am ready to equip your audience with clear strategy and actionable inspiration.

1. Inquire: Share your event date, location (or remote setup), and key growth theme.

2. Align: We’ll schedule a brief 15-minute alignment call to tailor the message specifically to your audience.

3. Engage: Your audience walks away empowered, educated, and equipped for action.

[ Submit Speaker Request ]

(Direct Email: kati.training@gmail.com| LinkedIn: linkedin.com/in/katharinathomae-marketing)

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